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Then visit the monuments of modern history, such as the launch sites at Baikonur. After inspect underground mosques and chalk mountains in the Atyrau region, mausoleums eastern lords, to feel a spiritual connection to the sacred for all Turks a grave Korkyt-ata, to make a pilgrimage to the mausoleum of Ahmed Iassaui. You can compare your feelings down in the deep canyons and climbing peaks, meet shepherds and hereditary artisans, whose life did not change the century. Those who wish to try the romance of the past, can, riding horses or camels, to go through the mountains, deserts and steppes.
Chapter Page
CHAPTER 1 INTRODUCTION
RESEARCH BACKGROUND 7
COUNTRY BACKGROUND 8
AIM AND OBJECTIVES OF THIS RESEARCH 9
RESEARCH QUESTIONS 12
RATIONALE FOR THE PROPOSAL STUDY 12
DISSERTATION STRUCTURE 13
CHAPTER 2 LITERATURE REVIEW 15
INTRODUCTION 15
Analyze of present Kazakhstan’s position 19
Organization and Specific performance of a small hotel
2.3.1 Definition
2.3.2 General terms and requirements for the organization of small hotels, motels, boarding houses. 20
2.4 FEATURES AND MANAGEMENT ISSUES IN THE HOTEL BUSINESS. 22
2.4.1 Administrative roles in the management systems. 24
2.4.2 Features of management in the hotel industry. 27 2.4.3 Organizational function. 28
2.4.4 Monitoring functions. 29
2.4.5 Management style of the managers 31
2.4.6 The organizational structure of the hotel enterprise
2.5 BRAND AWARENESS OF THE HOTEL 33
Definitiоn 34
Brаnd recоgnitiоn 34
Types of brаnd аwаreness 35
2.6 EFFECTIVENESS OF MANAGEMENT 36
Case study hotel complex "Kumbel"
CHAPTER 3 RESEARCH METHODOLOGY 41
INTRODUCTION 41
3.1.1 The principles of the organizational structure of the hotel enterprise
RESEARCH STRATEGY 42
DATA ANALYSIS 43
CHAPTER 4 DATA ANALYSIS AND FINDING 44
INTRODUCTION 44
INTERVIEW RESULTS (Qualitative Analysis)
QUESTIONNAIRE RESULTS (Quantitative Analysis)
HYPOTHESES TESTING
CHAPTER 5 CONCLUSION, RECOMMENDATION, AND LIMITATION 45
CONCLUSION
LINKING RESEARCH FINDINGS WITH RESEARCH QUESTIONS, AIMS AND OBJECTIVES 47
5.3 RECOMMENDATIONS FOR HOTEL INDUSTRY IN TERM
OF EFFECTIVE STRATEGY 48
5.4 RECOMMENDATION FOR FURTHER RESEARCH 49
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