Автор: Пользователь скрыл имя, 29 Апреля 2013 в 11:42, реферат
Negotiations - the tool, the relationship between people, are designed to an agreement where both parties have equal or
conflicting interests. The talks are intended primarily to help with mutual exchange to get the interest of both parties to the agreement and achieve the results that would be acceptable to all participants. Talks - Management is in action. They consist of presentations and responses presentations, questions and answers, objections and evidence. Talks can occur easily or hard, partners may agree. an easily or with difficulty, or not at all to come to agree. Therefore, for each negotiation to develop and apply special tactics and techniques in their authority.
сравнение целей переговоров с их результатами;
определение мер и действий, вытекающих из результатов переговоров;
деловые, личные и организационные выводы для будущих переговоров или
продолжения проводившихся.
Анализ итогов деловых переговоров должен проходить
по следующим трем направлениям:
1) анализ сразу по завершении переговоров. Такой анализ помогает оценить
ход и результаты переговоров, обменяться впечатлениями и определить
первоочередные мероприятия, связанные с итогами переговоров ;
2) анализ на высшем уровне руководства организацией. Такой анализ
результатов переговоров имеет следующие цели:
обсуждение отчета о
от ранее установленных директив;
оценка информации об уже
определение
обоснованности предложений,
переговоров;
получение дополнительной информации о партнере по переговорам;
3) индивидуальный анализ деловых переговоров — это выяснение
ответственного отношения каждого участника к своим задачам и организации в
целом. Это критический самоанализ в смысле контроля и извлечения уроков из
переговоров.
В процессе индивидуального анализа можно получить ответы на следующие
вопросы:
правильно ли были определены интересы и мотивы партнера по
переговорам?
соответствовала ли подготовка к переговорам реальным условиям,
сложившейся ситуации и требованиям?
насколько
правильно определены
как повысить действенность аргументации в содержательном и методическом
плане?
что
определило результат
нюансы в процедуре проведения переговоров?
кто
и что должен делать, чтобы
повысить эффективность
Получение объективного и полного ответа на последний вопрос будет играть
решающее значение для будущности организации.
Условия
эффективности переговоров.
переговоров
затрагивают ряд как
условий. Прежде всего партнеры по переговорам должны выполнить следующие
условия:
обе стороны должны иметь
они
должны иметь достаточные
партнеры
должны иметь достаточную
уметь
максимально полно учитывать
субъективные и объективные
другой стороны и идти на компромиссы;
партнеры
по переговорам должны в
Для обеспечения
эффективности переговоров
правила.
Основное правило состоит в том, чтобы обе стороны пришли к убеждению,
что они что-то выиграли в результате переговоров.
Самое главное на переговорах — это партнер. Его нужно убедить в принятии
предложения. На него надо ориентировать весь ход переговоров, всю
аргументацию.
Переговоры — это сотрудничество. Любое сотрудничество должно иметь общую
базу, поэтому важно найти общий знаменатель для различных интересов
партнеров.
Редкие
переговоры проходят без
компромиссу.
Любые
переговоры должны быть
правильно вопрос и уметь выслушать партнера.
Позитивные
результаты переговоров
их завершение, поэтому в заключение необходимо остановиться на содержании
договора, в котором нашли отражение все интересы партнеров.
Переговоры считаются завершенными, если их результаты подверглись
тщательному анализу, на основе которого сделаны соответствующие выводы.
Business meetings
Negotiations - the tool, the relationship between people, are designed to
an agreement where both parties have equal or
conflicting interests.
The talks are intended primarily to help with mutual
exchange to get the interest of both parties to the agreement
and achieve the results that would be acceptable to all participants. Talks
- Management is in action. They consist of presentations and responses
presentations, questions and answers, objections and evidence. Talks
can occur easily or hard, partners may agree.
an easily or with difficulty, or not at all to come to agree.
Therefore, for each negotiation to develop and apply
special tactics and techniques in their authority.
Due to the diversity of negotiation can not offer them the exact
model.
Preparation of business negotiations. The success of the negotiations depends entirely on
how well you have prepared for them. Prior to the talks
must have developed their model:
clear about the subject of the negotiations and the problem under discussion.
The initiative of the talks will be the one who knows best and understands
the problem;
necessarily make a tentative program, the script of the negotiations. In
Depending on the difficulty of the negotiations may be several projects;
identify moments of their intransigence, and the problems which can
yield, if there is a sudden standstill in negotiations;
determine for themselves the upper and lower levels of compromises on issues
who do you think will cause the most heated debate.
The implementation of this model is available in the event that in the process
prepare for negotiations will examine the following questions:
1) The aim of the negotiations;
2) negotiating partner;
3) The subject of the negotiations;
4) the situation and conditions of the negotiations;
5) those present at the negotiations;
6) organization of the negotiations.
Negotiations. In the practice of management during business
negotiations, the following main methods:
Variational method. In preparation for the difficult negotiations, ask the following questions:
what is the ideal solution to the problems in the complex?
which aspects of the ideal solutions can be waived?
in what follows. seen optimum solution with a differentiated approach to the expected effects, difficulties, interference?
what arguments are needed in order to properly respond
the expected assumption partner due to a mismatch of interests
and unilateral implementation?
which forced decision can be taken in the negotiations for a limited
time?
which offers extreme partner, be sure to reject and
with what arguments?
These arguments go far beyond the consideration of alternative
the subject of negotiations. They require a review of the whole subject,
creative and realistic estimates.
Integration method. Designed to convince the partner
need to assess the problems of the negotiations with regard to the public
relationships and the consequent development needs, co-operatives;
Application of this method, of course, no guarantee of reaching agreement
details, enjoy. they should in those cases where, for example, a partner
ignores the social linkages and approaches to the implementation of its
interests with narrow departmental positions.
Trying to ensure that the awareness on the need of integration, not
miss, however, the sight of its legitimate interests. So avoid
moralizing appeals, divorced from the interests of partners and non-
specific topic of discussion. On the contrary, describe the position and the partner
Emphasize what actions under the joint responsibility
results of the negotiations you'd expect.
Despite the difference of your vested interests with the interests of
partners, particularly the need to mark the starting points and solutions
issues discussed at the talks.
Try to identify in the interests common to all aspects and
opportunities for mutual benefit and bring it all to mind
partner.
Do not indulge in illusions, and do not assume that you can come to an agreement on
each item of negotiations and if that were the case in reality, the negotiations
all would have been unnecessary.
The method of balancing. When using this method, consider the
the following recommendations.
Determine what evidence and arguments should be used to
encourage partner to accept your proposal.
You have to for a while mentally into place partner, ie
to look at things through his eyes.
Consider the set of problems in terms of expected from a partner
arguments "for" and communicated to the companion associated with this
benefits.
Consider the possible counter-partner, respectively
"Tune in" on them and prepare to use them during
argument.
Pointless to try to ignore made at talks
counterarguments partner: waiting for your last response to their objections
reservations, concerns, etc. Before turning to this, find out what
the reason for such behavior of the partner.
Compromise method. Negotiators must detect readiness
to compromise: if different partners' interests should be pursued
agreement in stages.
When a compromise solution agreement is due to the fact that the partners
after a failed attempt to agree among themselves with the new
consideration of partial retreat from their demands.
To get closer to the positions of a partner to mentally anticipate
possible effects of a compromise for its own
interests and take stock limits
concessions.
It can happen. that the proposed compromise over your
competence. In order to maintain contact with your partner then you can
go to the so-called conditional agreement.
Difficult to quickly reach agreement by concessions acceptable to both
parties; partners inertia will persist in my opinion. It requires patience,
appropriate motivation and the ability to "shake" the partner with new,
arguments, and how to address the problem by using all
opportunities arising from the negotiations.
Agreement based on the trade-off is when
to achieve the common goal of negotiations when their failure would have on the
partners adverse effects.
Given negotiation techniques are general in nature. There are a number
methods, techniques and principles, detailing and specifying their
application.
1. Meeting and getting into contact. Even if you did not come to the delegation,
but only one partner, it must meet at the train station or airport and
spend at the hotel. Depending on, the level of the head of the waxing
her delegation could meet either the head of our delegation, or one of
participants emerging negotiations.
Stage greetings and come into contact - the beginning of a direct, personal
business contacts. This is a common but important stage of negotiations.
Conversation that precedes the start of negotiations, must be in the nature
burdensome conversation. At this stage, the Exchange business
cards, which are not awarded at the salute, and the table
negotiations.
2. Drawing the attention of the negotiators. When your partner is sure that our information will be useful to him, he will be glad to listen. Therefore you need to awaken the interest of the opponent.
3. Transmission of information. This action is to build on the
generate interest convince negotiating partner that he will do
wise consistent with our ideas and suggestions, as their implementation
there are clear benefits to him and his organization.
4. A detailed rationale for the proposals. Partner may be interested in our ideas and suggestions, he can understand their rationale, but it still has kept and does not see the possibility of using our ideas and suggestions to the organization. Create interest and convince opponent whether conceived. Enterprise, we must identify and distinguish his desires. So the next step in the process of business meetings is to identify the interests and eliminate doubt is the business part of the negotiations transformation partner's interests in the final decision.
Completion of the negotiations. If the negotiations was positive, then at the final stage of their necessary to summarize briefly repeat the main points that we addressed in the negotiations, and, most importantly, the characterization of those positive points on which the consent of the parties. This will be achieved. Assurance that all parties clearly understand the nature of the main provisions of the future agreement, all formed the belief that the talks made progress. Appropriate, building on the positive outcome of the negotiations, to discuss the prospect of new meetings.
When a negative outcome of the negotiations to save a subjective
contact with the negotiating partner. In this case, the focus is
no. on the subject of negotiations, and on the personal aspects, allowing
to determine the validity of the proposals relating to the continuation
negotiations, and the personal aspect, allowing to keep the business
contacts in the future, ie should be abandoned in order to take stock of
sections, where there has been a positive outcome. It is desirable to
a topic that is of interest to both parties, defuse the situation
and help create a friendly, relaxed atmosphere of farewell.
Protocol activities are an integral part of negotiations
bear a significant burden in solving the problems in the negotiations and
can either contribute to the success, or, conversely, set the stage for
their failures.
Business Protocol covers a broad field of its activity: it
organization of meetings and negotiations services, recording conversations
providing souvenirs, uniforms, cultural program. For
address these issues, it is advisable to establish the organization of protocol
group (2-3 people.), which will deal with protocol formalities.
Analysis of the results of business negotiations. Negotiations can be considered
complete, if carefully and responsibly analyzed their results,
When the necessary steps to implement them, we'll do some
conclusions for the preparation of the following talks:
Analysis of the outcome of the negotiations the following objectives:
comparison purposes talks with their results;