Автор: Пользователь скрыл имя, 20 Февраля 2012 в 11:40, доклад
The top management of a company have certain unique responsibilities. One of their key tasks is to make major decisions affecting the future of the organisation. These strategic decisions determine where the company is going and how it will get there.
Before doing any kind of strategic planning, the management must be sure of one thing. They must decide what is the mission and purpose of their business. They also need to decide what it should be in the future. Deciding the mission and purpose is the foundation of any planning exercise.