Analyzing the problem

The first step of every strategy is market analysis. On its basis companies usually make strategic decisions, that is why the quality of market analysis is a crucial question to any company. The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy.