Автор: Пользователь скрыл имя, 21 Ноября 2012 в 12:55, курсовая работа
Current economic situation is a combination of different forms of relations between economic actors. Certainly the key relationship in the system is market relations. Market relations, as a set of commodity-money relations between seller and buyer, are a broad economic category. The type of market structure depends very much. In today's world, among the four market structures are only two real: oligopoly and monopolistic competition. Deserve the most attention is oligopoly markets, because large corporations, which operate on oligopoly markets determine economic conditions and economic development trend of various countries and international economic relations, which is especially important in crisis changes vector relationships. Therein lays the relevance of this work.
The objective is to conduct research firm’s strategy on oligopoly markets.
For the purpose of work, was formed several tasks:
INTRODUCTION 3
PART I. THEORETICAL BASES OF RESEARCHING OF STRATEGIC BEHAVIOR 5
1.1 Types of markets: definition and principles of functioning 5
1.2 Models of company’s strategic behavior on the oligopoly market 12
PART II. COMPANY’S STRATEGIC BEHAVIOR IN TERMS OF OLIGOPOLY IN UKRAINE 20
2.1 Peculiarity of company’s strategic behavior on Ukrainian mobile-communication market 20
2.2 Evaluation the company’s behavior in the air transportation 22
2.3 Problems, that appears in national companies on the oligopoly market……......23
2.4 The ways of improvement the national company’s strategic behavior on oligopoly market…………………………………………………………………....26
CONCLUSION 29
THE LIST OF RECOMMENDED LITERATURE 31
Therefore, there are a number of issues with the functioning of markets oligopoly that still remains unresolved.
Conclusion
In assessing the oligopolistic market structures, it should be noted, first, the inevitability of their formation as an objective process, arising from the open competition and the desire of enterprises to achieve optimal scale of production. Secondly, although both the positive and the negative assessment of oligopolies in modern economic life, we should recognize the inevitability of their objective existence.
The positive evaluation of oligopolistic market structures associated primarily with the achievements of scientific and technological progress. Indeed, in recent decades in many industries with oligopolistic structures has made significant progress in the development of science and technology (space, aviation, electronic, chemical, oil industry). Oligopoly has huge financial resources, as well as the obvious influence in the political and economic circles of the society that allows them to varying degrees of availability to participate in the implementation of beneficial projects and programs funded, often by public funds. Small competitive firms generally do not have sufficient funds to implement the existing developments.
The negative assessment of oligopolies determined by the following points. It is above all that oligopoly is very similar in structure to a monopoly, and therefore can expect the same negative effects as in the monopoly market power. Oligopoly by entering into secret agreements leave the control of the state and create the appearance of competition while in fact seeking to profit at the expense of buyers. Ultimately, this affects less effective use of available resources and the deterioration of society's needs
Despite the considerable financial resources, concentrated in oligopolistic market structures, the majority of new products and technologies developed by independent inventors and small and medium enterprises engaged in research activities. However, the technological possibilities of practical implementation of science and technology often have the only large enterprises that are oligopolistic structure. In connection with this oligopoly use the opportunity to achieve success in the field of technology, production and market-based development of small and medium business that does not have sufficient capital for their technological implementation.
Based on the study can be concluded that although an oligopoly does not satisfy the abstract conditions of effective use and allocation of resources, in reality it is effective as an important contributor to economic growth, participating actively in research and development of new products and technologies, as well as implement these inventions into production.
Many Western economists argue that the oligopolistic structure is best suited for long-term, expensive, basic research and development and implementation of the results obtained in production. It is alleged that, as members of oligopoly are constantly faced with a pronounced competition from its main rivals, they, unlike the monopolist, there are clear grounds to actively use technological advances to improve their market position.
In addition, members of oligopoly with significant profit, which is the result of the existence of barriers to entry into the industry and their ability to avoid price competition.
The list of recommended literature
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