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Basics of Economics is a business course aimed at developing reading comprehension and speaking skills for lower intermediate to intermediate level correspondence students. It is also intended for upper secondary school students, University students, young adults, and others who have studied English for some time but who want to get some knowledge of business English.
Basics of Economics contains 10 units organized around basic business topics. The topics and vocabulary covered correspond to the Standard Syllabus for Foreign Languages taught in the Republic of Belarus.
Preface
The Concept of Business 5
Economics 9
Types of Companies 14
Careers in Business 20
V. Management 21
VI. Factory Production 33
VII. Marketing 39
VIII. Advertising 44
IX. Commerce 49
X. Finance and Accounting. 53
Reference Literature 59
The three traditional forms of business are the sole proprietorship, the partnership, and the corporation. The sole proprietorship means going into business for oneself. All one needs is some knowledge about the business, start-up capital and knowledge of regulations. The partnership is an association of two or more people involved in business under a written partnership agreement. The corporation is the legal entity having a right to issue stock certificates. The people who own such stock certificates (or shares) are called stockholders/ shareholders. They in fact own the corporation.
Sole Proprietorship
A sole proprietorship is a business owned and usually operated by a single individual. Its major characteristic is that the owner and the business are one and the same. In other words, the revenues, expenses, assets and liabilities of the sole proprietorship are the revenues, expenses, assets, liabilities of the owner. A sole proprietorship is also referred to as the proprietorship, single proprietorship, individual proprietorship, and individual enterprise.
A sole proprietorship is the oldest and most common form of ownership. Some examples include small retail stores, doctors' and lawyers' practices and restaurants.
A sole proprietorship is the easiest form of business to organize. The only legal requirements for starting such a business are a municipal license to operate a business and a registration license to ensure that two firms do not use the same name. The organization costs for these licenses are minimal.
A sole proprietorship can be dissolved as easily as it can be started. A sole proprietorship can terminate on the death of the owner, when a creditor files for bankruptcy, or when the owner ceases doing business.
A sole proprietorship offers the owner freedom and flexibility in making decisions. Major policies can be changed according to the owner's wishes because the firm does not operate under a rigid charter. Because there are no others to consult, the owner has absolute control over the use of the company's resources. As mentioned earlier, the financial condition of the firm is the same as the financial condition of the owner. Because of this situation, the owner is legally liable for all debts of the company. If the assets of the firm cannot cover all the liabilities, the sole proprietor must pay these debts from his or her own pocket. Some proprietors try to protect themselves by selling assets such as their houses and automobiles to their spouses. A sole proprietorship, dependent on its size and provision for succession, may have difficulty in obtaining capital because lenders are leery of giving money to only one person who is pledged to repay. A proprietorship has a limited life, being terminated on the death, bankruptcy, insanity, imprisonment, retirement, or whim of the owner.
Partnerships
A partnership is an unincorporated enterprise owned by two or more individuals. A partnership agreement, oral or written, expresses the rights and obligations of each partner. For example, one partner may have the financial resources to start the business while the other partner may possess the management skills to operate the firm. There are three types of partnerships: general partnerships, limited partnerships, and joint ventures. The most common form is the general partnership, often used by lawyers, doctors, dentists, and chartered accountants. Partnerships, like sole proprietorships, are easy to start up. Registration details vary by province, but usually entail obtaining a license and registering the company name. Partners' interests can be protected by formulation of an "Agreement of Partnership". This agreement specifies all the details of the partnership.
Complementary management skills are a major advantage of partnerships. Consequently partnerships are stronger entity and can attract new employees more easily than proprietorships.
The stronger entity also makes it easier for partnerships to raise additional capital. Lenders are often more willing to advance money to partnerships because all of the partners are subject to unlimited financial liability.
The major disadvantage of partnerships is that partners, like sole proprietors, are legally liable for all debts of the firm. In partnerships, the unlimited liability is both joint and personal. Partners are also legally responsible for actions of other partners. Partnerships are not as easy to dissolve as sole proprietorships.
Limited companies
Limited companies, unlike proprietorships or partnerships, are created by law and are separate from the people who own and manage them. Limited companies are also referred to as corporations. In limited companies, ownership is represented by shares of stock. The owners, at an annual meeting, elect a board of directors which has the responsibility of appointing company officers and setting the enterprise's objectives.
Limited companies are the least risky from an owner's point of view. Corporations can raise larger amounts of capital than proprietorships or partnerships through the addition of new investors or through better borrowing power. Limited companies do not end with the death of owners.
It is more expensive and complicated to establish corporations than proprietorships or partnerships. A charter, which requires the services of a lawyer, must be obtained through provincial governments or the federal government. In addition to legal costs, a firm is charged incorporation fees for its charter by the authorizing government.
Limited companies are subject to federal and provincial income taxes. Dividends to shareholders are also taxed on an individual basis.
With diverse ownerships, corporations do not enjoy the secrecy that proprietorships and partnerships have. A company must send each shareholder an annual report detailing the financial condition of the firm.
1. The financial condition of the firm………. .
a) is the same as the financial condition of the owner.
b) is better than the financial condition of the owner.
c) depends on the financial condition of the shareholder.
2. Some proprietors try to protect themselves…… .
a) lending assets such as their houses and automobiles to their relatives.
b) selling assets such as their houses and automobiles to their spouses.
c) pledging the assets to their relatives.
3. A partnership is an unincorporated enterprise owned……… .
a) by two or more firms.
b) by the members of the government.
c) by two or more individuals.
4. In limited companies, ownership is represented by…….. .
a) shares of stock.
b) assets.
c) investors.
5. All of the partners are…….. .
a) subject to limited financial liability.
b) subject to unlimited financial liability.
c) subject to unlimited juridical liability.
6. Limited companies are subject to …….. .
a) shareholders’ income taxes.
b) federal and provincial income taxes.
c) foreign investors income taxes.
IV. Careers in Business
accounting |
бухгалтерское дело |
track |
путь,запись |
data processing |
обработка данных |
undergo |
испытывать |
bookkeeper |
бухгалтер |
pursue |
преследовать |
aptitude |
пригодность |
boost |
поддержка |
advancement |
продвижение |
extend |
простираться |
goal |
задача |
requirement |
требование |
predictable |
предсказуемый |
self-assesment |
самооценка |
trial |
испытательный |
competitive |
конкурентный |
human resources |
трудовые ресурсы |
background |
биографические данные |
|
a)self-esteem; b)setting up aims; c)areas of business; d)to follow some steps in order to overtake success at work; e)keeping a job place; f)lessening of the staff; g)a path or progress through life or history; h)something demanded or imposed as an obligation |
Business is an increasingly important activity throughout the world today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields or areas of business that offer exciting careers: management, marketing, accounting, finance and data processing. Within each of these fields there are specific jobs in which you can specialize. For example, within the field of marketing you can specialize in market research, advertising, buying, selling, or distribution. The figure below gives an idea of the general career opportunities that are available in the various fields of business
Fig. 1. Business Fields and Careers
Manage- ment |
Marke- ting |
Accoun- ting |
Finance |
Data Processing |
Human resource Management |
Produc- tion |
General manager |
Marke- ting manager |
Chief account- tant |
Finance mana- ger |
Computer operator |
Personnel Manager |
Production manager |
Executive manager |
Resear- cher |
Bookkee- per |
Banker |
Computer programmer |
||
Adver- tiser |
Finan- cial analyst |
Systems analyst |
||||
Distribu- tor |
Stock Broker |
|||||
PR manager |
Auditor |
|||||
Sales Manager |
In choosing a business career, there are several questions you may want to ask. For instance, does the work interest you? Are there any areas of business for which you have an aptitude or special capability? What are the opportunities involved, such as demand (or need) for the job, salary, and chance for advancement? Answers to these kinds of questions and careful planning will help in choosing a suitable and successful career in business.
What does it mean to have a career? Most people do not want to just "go to work"; they want to "pursue a career." To some people, having a career requires successful movement up the corporate ladder, marked by boosts in salary and status. To others, a career means having a profession—doctors and professors have careers, whereas secretaries and blue-collar workers have jobs. Still others will tell you that no matter what the occupation, the difference between a career and a job is about 20 hours a week—that is, people who have careers are so involved in their work that they extend beyond its requirements. For these people, it is psychological involvement in their work that defines a career.
A job is a specific task performed for an organization. A career is the sequence of jobs a person holds over a life span and the person's attitudes toward involvement in those job experiences. A career has a long-term perspective and includes a series of jobs. Moreover, to understand careers we must look not only at people’s work histories or resumes but also at their attitudes toward their work. People may have more or less money or power, be professional or blue collar, and vary in the importance they place on the work in relation to the rest of their lives - yet all may have careers.
Individual career planning normally entails five steps—self-assessment, exploring opportunities, making decisions and setting goals, action planning, and follow-up. Individual careers follow predictable stages that include exploration and trial, establishment and advancement, mid-career, and disengagement. Other issues of concern to individual career planning are mentors and coping with stress.
Productivity satisfaction, retention, and commitment of valued employees, stress reduction, and a flexible work force will help the organization remain competitive in the global economy.
Case 1
Kim Jackson's love of politics, hard work, and excellent research and writing skills placed her on a career track to becoming a political correspondent on Capitol Hill. When her interests and enthusiasm for the job waned, Jackson wondered if she should make a career change. Before making a major move, she discussed her concerns with her editor and a member of the human resource management office. The newspaper, which was reluctant to lose a reporter of Jackson's talents and background, provided an opportunity for her to undergo testing and experimentation in other potential areas of career interest. Eventually, a simple solution emerged: Jackson was moved to the international desk. Covering international political events renewed her enthusiasm and her years on Capitol Hill gave her special insight into U.S. reaction to global events.
1. What careers does business offer?
2. What questions should you answer while choosing a business career?
3. What will help you in choosing a suitable and successful career in business?
4. What does it mean to have a career?
5. How does a career characterize people?
6. What are the steps of individual career planning?
7. What will help the organization remain competitive in our global economy?
8. Read Case 1 and explain how Jackson was moved to the international desk.
9. What other examples of successful career paths can you give?
false (F).
1. Nowadays the opportunities for a business career have declined in variety and number.
2. Kim Jackson became a political correspondent on Capitol Hill of her love politics, hard work, excellent research and writing skills.