Автор: Пользователь скрыл имя, 07 Октября 2011 в 08:52, аттестационная работа
Our company focuses on our 'Green Leadership' concept. We live in an era where the corporate world acknowledges environmental issues as not just social problems but as eminent business risks. Nevertheless, a lot of companies also know that green initiatives can boost business. Over the years we have seen successful companies who have implemented green initiatives to improve their sustainability. Thus present day companies need their leaders to be green leaders.
1. Executive Summary 1
2. Introduction and Macro Environment 1-2
3. Company 2
4. Organizational Structure 2-3
5. Services 3
6. Marketing Segmentation, Targeting and Positioning 4
7. Strategies 4-5
8. Marketing Mix (7P’s of a Service) 5-6
9. Financial Plan 6
10. Appendix 7
Appendix-1 Casual- Loop Diagram 7
Appendix-2 “ENVISIA Green Solutions” Organizational Structure 8
Appendix-3 Envisia Green Solutions Syllabus 9
Appendix-4 Business Model 10
Appendix-5 Pro- forma Income Statements 11
Appendix-6 IRR 12
Appendix-7 Revenue Calculation 12
Appendix -8 Green Certificate Sample 13