Franchising: Essence and Experience in Russia

The Conversion to the free market economy supposes the development of different forms of entrepreneurship, and the problem of developing small business is one of the most important ones. It is very hard to organize your own firm in the traditional way, so the search for different new and innovating business models takes place.

Introduction…………………………………………………………………..3

Chapter 1. Theory of Franchising...………………………………………….6

§1 Terminology of Franchising. Understanding of Franchising…………….6

§2 Main Models and Features of Franchising……………………………...11

Chapter 2. Practice of Franchising. ..……………………………………....16

§1 Foreign Practice of Using Franchising………..………………………...16

§2 Experience of Franchising in Russia….………………………………...27

Conclusion………………………………………………………………….30

List of Literature……………………………………………………………32