Does social marketing work?

Social Marketing is a way of planning communication programs that aim to influence human behavior. Community-based Social Marketing (CBSM) is a variant that includes influence techniques drawn from social psychology. Communication for Behavioral Impact (COMBI) is another variant that’s been designed for aid programs in developing countries. One of the most commonly heard definitions of Social Marketing is “Social Marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target audiences to improve their personal welfare and that of society.