Chapter 5 Strategy

There were nine elements out which there were chosen five the most important, which can contribute to the supporting of Vikada`s problematic situation, and which are next:

1.Report with analysis of Dutch market, identifying the most relevant competitors and customers target groups;
2.Report with a recommended specific marketing mix for one (or several) early selected target groups;
3.Establishing of face to face contact with several Dutch potential customers (businesses) based on visiting program to the Netherlands;
4.An established workshop with several Dutch stakeholders discussing the pros and cons of the product in the presence of Vikada;
5.Recommendations for improving specific value chain elements of Vikada, including the production process and outboard logistics.