Belarus State Economic University

OUR UNIVERSITY: Belarus State Economic University - is one of the biggest educational institutions in Belarus, training specialists in the area of business administration, economics and law.

Founded. in 1933, BSEU has prepared more than 60 thousand specialists working in all branches of economy in Belarus and abroad.

About 15 thousand students and post-graduates study at our University.

BSEU is an educational and scientific organization with a developed infrastructure: 10 Departments, the Higher School of Business Management, the Higher School of Tourism, the Branch in Bobruisk, Accounting Center, 35 chairs, research labs, a publishing complex, campus, trade complex and other units.

The university founded the national scientific schools of economics, accounting and audit, finance, banking, management, statistics, marketing, economic and mathematical methods, international business, and information technologies.

BSEU maintains close contact with scientific research institutions.

The university has cooperation agreements with 14 higher educational establishments in Astria, Great Britain, Germany, China, Bulgaria, Poland, France,  the USA, Spain etc.

The most important cooperatrive activities are academic exchange programmes, organization of joint seminars and conferebces, scientific research, writing of textbooks, the interchange of educational literature, etc.

 

ECONOMICS: Economics is the study of how society allocates scarce resources and goods.

Resources are the inputs that society uses to produce output, called goods.

The term market refers to any arrangement that allows people to trade with each other. The term market system refers to the collection of all markets, also to the relationships among these markets.

The study of the market system, which is the subject of economics, is divided into two main theories; they are macroeconomics and microeconomics.

Macroeconomics considers the aggregate performance of all markets in the market system and is concerned with the choices made by the large subsectors of the economy — the household sector, which includes all consumers; the business sector, which includes all firms; and the government sector, which includes all government agencies.

Microeconomics considers the individual markets that make up the market system and is concerned with the choices made by small economic units such as individual consumers, individual firms, or individual government agencies.

An economic policy is a course of action that is intended to influence or control the behavior of the economy.

Economic policies are normally implemented and administered by the government.

 

SALES JOBS: Sales representatives are an important part of manufacturers’ and wholesalers’ success.

Sales representatives represent one or several manufacturers or wholesale distributors by selling one product or a complementary line of products.

Sales representatives spend much of their time traveling to and visiting with prospective buyers and current clients.

They may show samples or catalogs that describe items their company stocks and inform customers about prices, availability, and ways in which their products can save money and boost productivity.

In a process that can take several months, sales representatives present their product to a customer and negotiate the sale.

Sales representatives have several duties beyond selling products.

They analyze sales statistics; prepare reports; and handle administrative duties, such as filing expense account reports, scheduling appointments, and making travel plans.

They read about new and existing products and monitor the sales, prices, and products of their competitors.

 

CONSUMER GOODS: Consumer goods are goods that are bought from retail stores for personal, family, or household use.

They are grouped into three subcategories on the basis of consumer buying habits: convenience goods, shopping goods, and specialty goods.

Convenience goods are items that buyers want to buy with the least amount of effort, that is, as conveniently as possible.

. Shopping goods are purchased only after the buyer compares the products of more than one store or looks at more than one assortment of goods before making a deliberate buying decision.

These goods are usually of higher value than convenience goods, bought infrequently, and are durable.

Specialty goods are items that are unique or unusual at least in the mind of the buyer.

Buyers know exactly what they want and are willing to exert considerable effort to obtain it.

 

MARKETING: Buying, selling, market research, transportation, storage, advertising - these are all parts of the complex area of business known as marketing.

In simple terms, marketing means the movement of goods and services from a manufacturer to a customer in order to satisfy the customer and to achieve the company's objectives.

Marketing can be divided into four main elements: product, price, placement and promotion.

The product element of marketing refers to the goods or service that a company wants to sell.

A company next considers the price to charge for its product.

There are three pricing options the company may take: above, with, or below the prices that its competitors are charging.

The third element of the marketing process - placement - involves getting the product to the customer through the channels of distribution.

A common channel of distribution is: manufacturer – wholesaler – retailer – customer.

Сommunication about the product between buyer and seller. is known as promotion.

There are different ways of promotion: personal selling, in a department store; through a newspaper or magazine and Internet.

 

COMMERCE: retail trade, wholesale trade, Import trade, export trade are all concerned with buying and selling of goods and so comprise different kinds of trade.

The basic commercial activity therefore is trade but commerce embraces much more than trade.

Some other certain services are necessary to carry on trade.

The first of these is transport.

Transport is vital to trade and so it forms an important branch of commerce.

There are also two financial services which are important ancillaries to commerce: banking and insurance.

Sales are often stimulated by advertising.

The four kinds of trade together with transport, banking, insurance and advertising form the main divisions of commerce.