Aroma Marketing

Aroma marketing

AROMA MARKETING

Aroma Marketing studies the impact of fragrances on human behavior and reactions. Emotional states are an important factor influencing the choices. The most important senses are: sight, hearing, taste ,smell and touch. According to these criteria, we need a lot of attention in creating an atmosphere in particular place.

AROMABRANDING

An image of the company or product is a combination of physical characteristics and subjective feelings of the client. The brand name is information that is intended to help identify companies or products among a large number of other.

It is possible to add fragrance to the product and associate it with positive emotions?

Yes, one of the natural smells closely associated with the product and positive emotions is the smell of fresh bread or morning coffee. We can distinguish the product better, when we smell it on the shelf. The same reaction can be used in our daily work. Perfume work extremely strong, evoke reactions and evoke emotions associated with that smell. We connect the product with its aroma. 

FRAGNANCE EFFECT

Studies conducted in the U.S. showed that scent can positively affect the perception of the quality of the product.

The odors are permanently associated and linked with almost all the events and experiences in our life. Specialists, confirms huge impact of professionally applied AromaMarketing to the effects of sales. According to these studies, you can:

- increase sales by 6%,

- keep the client of 15.9% time longer in the store or outlet,

- increase the tendency of purchase by 14.8%.

Using the olfactory dimension provides you to:

- attract much more attention to the client than using all kinds of visual impulse,

- create a friendly, fragrance association with your company\\\\\\\'s customers,

- improve mood and feelings of customers,

- encourage to more emotional and positive associations with products,

- create an atmosphere of well-being and achieve significant competitive advantage through the appropriate use of fragrances.

How Does Aroma Marketing Work?

Our professional-grade system provides consistent coverage over an area of any size. You can even choose unique scents for different rooms, departments or floors.

 

FRAGNANCE BUILDS ATMOSPHERE OF THE PLACE

ASPECT	RESULT
Fragrance presence (sensible by the client as pleasant)	Diverts attention from the passage of time. Increases the time spent in the room. The potential to increase spending.
Fragrance properties	Ability to carry out the reaction resulting in behavioral changes such as perfumes stimulating, relaxing, etc.
The intensity	The intensity should be kept to just above the threshold of awareness – in this area, we achieve the most effective use of scent.

 

It was also found that 22 of the 35 clients, whom presented Nike shoes in the room with the flowers fragrant, liked it more than in a room devoid of smell.

FRAGNANCES

Types of perfumes:

Aristotle named six groups of scents: sweet, sour, spicy, fatty, bitter, and smelly. Over the years, many fragrances classifications were created. The latest perfume classification mentions almost 220 scents.

 For purposes of AromaMarketing there are three main groups of fragrances:

1. Compositions stimulating, refreshing, motivating to action, improving concentration, for example containing aromas of lime, lemon, rosewood, mint – recommended for offices, seminar rooms, as well as in the production halls.

2. Compositions calm, harmonizing and sensual – recommended for hotels, doctors offices, places of leisure and lounges.

3. Compositions stimulating, helping to charge and maintain energy – root and resin compositions.

Odour neutralization:

Nowadays, more and more important factor, in the fragrance creating process, is a neutralization of odors. It depends mainly on the implementation of admixtures which change the nature of the odor. For this reason, we use natural products – usually plant extracts ,oils ,tree.

Formulations are protected by patents and are not disclosed.

Why Is a Pleasing Aroma So Important?

Customers tend to linger longer in areas that smell nice. In fact, studies show it's up to 40% longer.

Because of its powerful effect, aroma can be used to create a desire for food and other consumer goods, and reinforce bonds to products, places and experiences.

Incorporating a pleasing aroma is essential when you want to create a complete sensory package for your customers.